We're Fiery Owl.
Proper advice for brands
who want more equity...
...and less confusion.
Regardless of what you’ve heard, your brand exist only in the consciousness and associations of your customer. This means to be successful, you must be able to influence how you are thought of by the people you want to buy your products.
Fail, and you won’t benefit from the advantages of positive brand equity. In short, you’ll be leaving money on the table.
We offer brands who don’t like leaving money on the table proper advice that isn’t aimed at winning awards or looking ‘good’ but actually building brand awareness, equity and revenue (without a brand pyramid of purpose circle in sight).
Who
are we?
First, here’s what we’re not. We’re not a full-service marketing agency, a jack of all trades but master of none. And we’re not a design agency.
We are brand and marketing agency trained in brand management, with more than a decade of experience in building sports and event brands. We consult on brand strategy and it’s creative execution.
We launched fiery owl with a simple belief; your brand is the single most important driver of marketing effectiveness and success for your business.
What is Brand?
So what do we mean when we talk about Brand? For us Brand is much bigger than logos and guidelines. We believe that any meaning or associations customers place on a product, above and beyond its fundamental use, is Brand equity. Here are some other definitions of brand that inspire us…
"Branding is the process of connecting good strategy with good creativity"
Author & Speaker
"Products are made in the factory, but brands are made in the mind"
Brand Pioneer
"Brand is the single biggest investment you can make in your business"
Forbes Magazine Editor-in-Chief
What
we do
01.
Diagnosis
The only opinion of your Brand that matters is your customers. So we begin by listening. Our diagnosis will help you understand the associations contributing to how people think of your brand and what direction to take it in.
02.
Positioning
An effective position articulates how you want your Brand to be thought of. We find positions that positively influence your customers associations of your brand and serve to differentiate you from competitors.
03.
Strategy
Strategy isn’t just about deciding what to do, but what not to do. We advise on segmentation and targeting of customer groups, objective setting and tracking. Helping Brands to focus and plan.
04.
Creative
Strategy isn’t just about deciding what to do, but what not to do. We advise on segmentation and targeting of customer groups, objective setting and tracking. Helping Brands to focus and plan.
Like we said, we begin by listening. So let's have a chat.
Your brand is your most important asset, get in touch today for a conversation about how we can help you strengthen it.
